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Please update your billing details here to continue enjoying your access to the most informative and considered journalism in the UK. Accessibility Links Skip to content. Documentation related to the consultation states: "Our proposed approach is to ask industry to provide evidence relating to advertising minutage to consider if such a review can be justified.
Advertising limits are regulated by Ofcom and t o make changes to the Code on the Amount of Scheduling of Advertising, they would need to conduct a market review.
DDCMS could request the regulator carry out the review if broadcasters were able to show sufficient evidence for change. Ofcom rules allows eight minutes of advertising per hour during primetime television on public service channels including those run by ITV and Channel 4, which can increase to up to 12 minutes.
Other commercial channels are allowed to broadcast nine minutes of advertising each hour. British broadcasters are governed by tighter regulations than those in Europe, where commercial operators can screen up to 12 minutes of advertising per hour and will increase to 20 minutes in ES Money.
The Escapist. The Ofcom code on the scheduling of television advertising sets a limit of 12 minutes for ad breaks on any channel, while public service channels like Channel 4 must not show ad breaks longer than an average of eight minutes per hour between 6pm and 11pm. Each individual ad break on Channel 4, meanwhile, is not allowed to be longer than three minutes and 50 seconds.
The Channel 4 spokeswoman added: "As the programme format remains unchanged, Bake Off episodes are 75 minutes long to ensure that viewers can enjoy all of the competition action they love. Channel 4 is a commercially funded, public service broadcaster which puts its profits into programmes. Advertising allows us to invest in high quality British productions like the Great British Bake Off and keep them free to air for viewers.
I imagine the percentage watching live is even higher for the Bake Off audience, and for particularly popular programmes like Bake Off which people want to see at the earliest opportunity. Watch live. Plus, with hashtags and trending topics dominating Twitter feeds, many will be forced to engage with the programme as it plays out in real time," Jackson added.
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